The great explorer of the truth, the master-builder of human happiness no one rejects dislikes avoids pleasure itself because it is pleasure but because know who do not those how to pursue pleasures rationally encounter consequences that are extremely painful desires to obtain.
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A Legacy Carried Forward
From a Refugee’s Legacy to a Global Brand in Fragrance and Personal Care
Grace Universal is the latest chapter in a story that began in 1942, when our grandfather, Sardar Joginder Singh Gandhi, registered the brand “Edna” in Lahore. After the Partition of India, he arrived in Bombay as a refugee with nothing but a name and a relentless drive to rebuild. That name, “Edna,” remained officially registered in independent India and became the foundation upon which a pioneering business was born. In the years that followed, he built a reputation for quality and innovation in personal care; launching products like perfumes, eyeliners, mascara, and inventing the world’s first conical “Kajal Stick”, a design that has now become iconic around the globe.
The second generation, led by Ajit Singh Gandhi, carried this spirit forward through the 1970s and beyond — expanding capabilities and introducing new innovations like a water-soluble gel-based roll-on perfume, designed for unmatched stability and performance in any climate. With the turn of the century came a new vision. In 2001, Punit Singh Gandhi established Grace Universal as a forward-looking company focused on international markets and private label manufacturing — bringing decades of heritage to the world stage. “Edna” continued as our beloved domestic brand under the Grace Universal umbrella. Today, under the leadership of Sohaill Gandhi, we continue to innovate and evolve — adding product lines such as scented candles, home diffusers, body mists, and an expansive range of bath and body care. Every product we create reflects our commitment to legacy, sustainability, innovation, and uncompromising quality.
From concept to shelf, we are proud to be a trusted partner to global brands — crafting personal care experiences that connect generations, cultures, and senses.
Our Business
Stand Out From The Rest
The second generation, led by Ajit Singh Gandhi, carried this spirit forward through the 1970s and beyond; expanding capabilities and introducing new innovations like a water-soluble gel-based roll-on perfume, designed for unmatched stability and performance in any climate. With the turn of the century came a new vision. In 2001, Punit Singh Gandhi established Grace Universal as a forward-looking company focused on international markets and private label manufacturing; bringing decades of heritage to the world stage. “Edna” continued as our beloved domestic brand under the Grace Universal umbrella. Today, under the leadership of Sohaill Gandhi, we continue to innovate and evolve; adding product lines such as scented candles, home diffusers, body mists, and an expansive range of bath and body care. Every product we create reflects our commitment to legacy, sustainability, innovation, and uncompromising quality. From concept to shelf, we are proud to be a trusted partner to global brands; crafting personal care experiences that connect generations, cultures, and senses.
Our Mission
To create a feeling of wellness and wellbeing in the minds and bodies of our customers while creating value for all our stakeholders
Our Core Values
Equal blame belongs to those who fail in their duty through weakness of will which the same as saying.
- Integrity
- Commitment to excellence
- Consumer focus
- Accountability
- Inclusiveness
Our Vision
We envision a world where every fragrance and wellbeing product from online to gift shops or exclusive brand stores, is proud to stock and sell products created in our world class facilities because of the trust we have established with our consumers.
Evaluation of
Our Company & Partners
1942
Brand name "Edna" is registered by our founder "Sardar Joginder Singh Gandhi"
Our journey begins with the traditional manufacturing of perfumes and cosmetics in the city of Lahore by Mr. Joginder Singh Gandhi
1947
1947
Rebuilding in Free India
Established Gandhi & Sons and resumes manufacturing of perfumes and cosmetics
1950
Re-established in the market as a quality manufacturer and supplier
Developed other eye-area cosmetics such as eyeliners and mascaras
1970
Ajit Singh Gandhi
Ajit Singh Gandhi, son of Joginder Singh Gandhi, joins the business as a fresh graduate from HR College in Mumbai.
1972
Expansion
Edna becomes a Pan-India supplier of perfumes and cosmetics
1975
Innovation
Creation of new innovations such as water-based gel roll-on perfumes.
2000
Punit Gandhi Joins as Third Generation
Edna explores international opportunities
2001
Grace Universal established for export market
Established Grace Universal as export-oriented firm with factories in Daman, India to focus Private label and OEM manufacturing
2012
Sohaill Gandhi Joins
Sohaill Gandhi joins the business after FMB from S.P Jain University in Mumbai
2020
New products lines and D2C brands
Grace Universal starts manufacturing of brand new product categories such as, scernted candles, reed diffusers, body wash, body lotions, car fragrances, aromatherapy scents etc,m establishing them as the goto manufacturer for exclusive D2C brands launching in the domestic and International markets
Why Grace Universal
Experienced
With over half a century of continuous operations under our belt, there isn't a situation or a circumstance that we have not seen, weathered through and eventually conquered. With all this knowledge, we have the insight to guide young brands and startups to crystalise their notions and ideas into physical reality
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Innovative
With our roots in innovations that have always held us apart, we continue our tradition of imagining and re-imagining new possibilities for ourselves and our customers.
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Knowledgable
After having created so many innovations over the years, Grace Universal has the knowledge base of products, packaging and distribution.
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Commitment to Quality
We pride ourselves in our ability to provide quality in manufacturing at any given price point.
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Trusted
With over 5 decades and 3 generations of reputation in the market, we have worked with most established players in this sector and are always looking to expand our supplier pool. We have created value in over 15 countries including domestically and continue to grow in both scope of operations and product range
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Dedicated Team
Professional Individuals
We at Grace Universal, partner with our stakeholders to craft innovative and sustainable products that evoke sensorial delight. We have our presence in several countries across the world, with our sensorial offerings spanning a large variety of flavors and fragrances.
Partner (Production and R&D)
He creates, innovates and then scales it to meet global demands
